We create safe, natural care for skin and coats—free from toxins, full of love, and made for healthier, happier lives.
For your horse, dog, or cat — we promise products you can truly trust. Guaranteed.
See Coat Defense in Action!
Coat Defense Powder & Paste can be used for a variety of reasons from cleaning, to allergy relief, to wound care. See the customer stories below. If you have a similar story, we'd love to hear about it!
“After months of Steroids, Meds, and everything my vet could think of; the powder for a week was all we needed! Thank You Coat Defense!“
~NICOLE BERMAN, FL
"Oscar suffered from inflamed, red itchy hot spots. After 2 weeks of using the powder, the inflammation went down, the redness disappeared and they stopped itching!"
~ASHLEY MEREDITH, VET TECH, LAKELAND, FL
Overall rating: 4.7 / 5 from 4759 reviews.
This product works very well as a sunscreen on my horse’s white nose. Bonus that she absolutely loves when I rub this on her muzzle…. And it smells great. She had not been a fan of previous sunscreens.
Our pony's nose healed up in less than 2 weeks using the Field Coat.
This smells so good, my horse even liked it! It is the perfect consistency to get it on his pink nose and muzzle just right, even on the edge of his nostrils. He didn’t try wiping it off, either.
This shampoo has been amazing for my French Bulldog! It lathers really nicely, and a little bit goes a long way. It also smells great and leaves her coat feeling super soft. Since using it along with Coat Defense, I’ve noticed a huge improvement in her skin, and she’s been itching far less. It’s gentle, effective, and has really helped keep her comfortable. I would definitely recommend it to other dog owners!
My horse is so much more comfortable in his paddock with Coat Defense. Game changer!
Seems to work as advertised! My girl likes having it make up brushed in her ears. Must feel good.
My boys suffer environmental allergies in spring and summer. They loose the hair on their feet but with Coat Defense Powder, they no longer get infected from the licking. After our walk , I wash their feet followed by an application of Coat Defense. I use an old blush brush to apply. I know it works to soothe because they don’t constantly lick their feet due to the itch.
This is Chrome. Just a couple weeks ago he broke out with hives over his entire neck and shoulders. I almost called the vet but decided to try your Coat Defense products and could not be more pleased! Thank you so much!!! Christine
We are lucky not to have a lot of issues with our 3 German SHEPHERDS but during high allergy season when “Cody” gets itchy toes the powder instantly reduces the chewing. And it’s a bonus for him. He puts his paw right out for a little foot rub! He knows the bottle and is all for a little “me” time.
Our mini labradoodle is finally happy! No more tears and constant itching from yeast infections. This powder has saved us hundreds of dollars in veterinary bills. I would recommend using it for any animal that has scratching and itching issues. Thanks so very much for making this product.
We love your products. They really work on our yeasty rescued hound dog. (And Florida is extra moist!) I have tried so many things that did not work and now she actually looks forward to her nightly "powder time". We can't say enough about the powder and drying products in particular. She no longer smells like a Billy Goat. Thank you for making products that do what you say they will! We are customers for life!
Love the shampoo, it really gives him relief😁
Love this stuff!!!!
Our dogs get itchy by armpits and this make it all well after use
I tried everything for my French Bulldog’s skin issues, and nothing seemed to work. I used medicated shampoos, medicated wipes, allergy medications, and spent so much money on vet visits, but she still struggled with constant itching and irritated skin. I decided to try Coat Defense after seeing ads for it, and it honestly made a huge difference for her. She scratches much less now, her skin looks healthier, and she seems so much more comfortable overall. I use Coat Defense alongside Coat Defense shampoo, and the combination has worked incredibly well for us. If you have a French Bulldog or English Bulldog struggling with skin issues, I definitely recommend giving this product a try!
This has been the best product I’ve bought for my furry doggies! I use it on their ears, paws, and entire body. I’ve noticed they don’t scratch like they used to, and it’s even helped keep their ears from getting infections. Thank you for such an amazing proDuct.
I use it on my frenchie and it does help with the itching.
For MONTHS I tried to treat my horses coat from itchy, flaky, and eventually hot spot like areas on her body. Of course all in the midst of a harsh northern Michigan winter. The vet kept telling me it was lice but I could not find a single louse and I really didn’t want to treat her with harsh chemicals when I wasn’t even certain she had them. I finally found coat defense, and the reviews convinced me to try. This stuff is UNBELIEVABLE. Coat defense started working the very first moment I used it. It reminds me of a powder dry shampoo with peppermint essence. My pony loves it and you don’t need much to make it difference. I will never not have this in my tack room. My neighbor and horse owner of 20+ years is now hooked, too. Thank you for this incredible product! Oh bonus that it’s a dry powder so you don’t have to worry about applying in winter!
She suffers every spring & Summer. Fortunately I live in Las Vegas and ofcourse it’s very warm/hot here. I can give her a bath outside comfortably every week. I have been using your products for 2 years now and results are always amazing. She loves the powder. Thank you for your products 👍
Coat defense is a great product to protect my horses from the heat and sweat that causes issues.
If your dog is over 200 pounds you will need the large refill bag. Coat defense has helped with skin irritation. I wish I had tried it sooner.
My dog Cherry is a paw licker! Coat defense powder every night with paw socks have helped keep her paws dry and no more smelly paws! Love this powder!
Jo is a 39 year old QH rescue here at Beauty's Haven Farm and Equine Rescue, Inc. She had chronic patches of sores along her back from allergies that would be attacked by flies and the patches would get sunburned. Coat Defense has made a world of differnce for her. She's looking and feeling great! Thank you Coat Defense!
I love Coat Defense! My 2 dogs that have sensitive allergy prone skin have been using it for over a year now. It keeps them clean and I’ve noticed a lot less itching and irritation than before. It also keeps my dogs smelling really good! I’ll be a customer for a long time.
Two paws up!!
My vet kept pushing allergy meds I tried them for couple months. They worked for couple weeks and than itching would return. Vet told me give my dog 4 benadryl 2x a day. That didn't sit well with me so I ordered this powder and I think It helped alot. I still rub him down when hes been out in the pond or wet. Hes barely itching now. Im pretty positive it was yeast flair up he experienced and not allergys . Thank u
They are happy! This product works!
Happy, clean, soft, and they smell great. Definitely helps with the itch.
Love this product. A combination of the paste and the powder and the rash on my puppy was cleared up in just a few days. I recommend this to all my clients. I am a dog groomer owner. The clients that I have used this on absolutely love it.
Coat Defense is the only product we use here at Mark's AKC Shih Tzus.
It is the only shampoo that really helps her skin with her itching and dryness, and it makes her fur extremely soft. We love it.
I’ve tried everything to make my Oy comfortable. I can hear him at night scratching. I rub him down with his powder and it always both of us a good night sleep. Thank you
My boys love this powder I use the cream on their pads I honestly love this product.
Our horses may look like powdered donuts a few times a week, but we wouldn’t have it any other way! 😂🍩 Coat Defense has become a regular part of our barn routine. It’s easy to use, helps keep their coats and skin fresh and comfortable, and gives us extra peace of mind—especially in Florida’s heat and humidity. With a large herd of therapy and show horses, we appreciate products that are simple, effective, and safe to use consistently. Coat Defense definitely earns five stars from us! ⭐⭐⭐⭐⭐
My dog has been struggling with yeast infections for years and everything I tried never worked for him! But with coat defense everything changed! No more bad odors, less itching, less redness and his fur is growing back on the places his yeast was the worse at! I use the dog wash once a week, and the coat defense everyday after I feed him, and use the soothing balm every two days or before I take him on a walk. Coat defense with dogishuman vitamins chews changed my dog life for the better and I am so grateful. Just thinking about my dog getting better brings me to tears. Thank you so much coat defense!
This is a great product and stays on his nose!
This is a happy, clean, itch free dog!! I diluted the shampoo in a spray bottle and it makes the application simple and creates a bunch of lather. She was literally squeaky clean! It rinses out beautifully, also.
No more constant licking of her paws. Her trouble spots are cleared up, and this stuff is part of our daily routine.
Blue loves getting his sunscreen! It seems to feel good to him and has gotten rid of his sunburn blisters and kept them from reappearing, so I know it's working! He especially loves it when I put it on the pink skin around his blue eye. Great product!
Great Horses and dogs love it
