We create safe, natural care for skin and coats—free from toxins, full of love, and made for healthier, happier lives.
For your horse, dog, or cat — we promise products you can truly trust. Guaranteed.
See Coat Defense in Action!
Coat Defense Powder & Paste can be used for a variety of reasons from cleaning, to allergy relief, to wound care. See the customer stories below. If you have a similar story, we'd love to hear about it!
“After months of Steroids, Meds, and everything my vet could think of; the powder for a week was all we needed! Thank You Coat Defense!“
~NICOLE BERMAN, FL
"Oscar suffered from inflamed, red itchy hot spots. After 2 weeks of using the powder, the inflammation went down, the redness disappeared and they stopped itching!"
~ASHLEY MEREDITH, VET TECH, LAKELAND, FL
Overall rating: 4.7 / 5 from 5031 reviews.
This product works very well as a sunscreen on my horse’s white nose. Bonus that she absolutely loves when I rub this on her muzzle…. And it smells great. She had not been a fan of previous sunscreens.
Our pony's nose healed up in less than 2 weeks using the Field Coat.
This smells so good, my horse even liked it! It is the perfect consistency to get it on his pink nose and muzzle just right, even on the edge of his nostrils. He didn’t try wiping it off, either.
This shampoo has been amazing for my French Bulldog! It lathers really nicely, and a little bit goes a long way. It also smells great and leaves her coat feeling super soft. Since using it along with Coat Defense, I’ve noticed a huge improvement in her skin, and she’s been itching far less. It’s gentle, effective, and has really helped keep her comfortable. I would definitely recommend it to other dog owners!
My horse is so much more comfortable in his paddock with Coat Defense. Game changer!
Seems to work as advertised! My girl likes having it make up brushed in her ears. Must feel good.
My boys suffer environmental allergies in spring and summer. They loose the hair on their feet but with Coat Defense Powder, they no longer get infected from the licking. After our walk , I wash their feet followed by an application of Coat Defense. I use an old blush brush to apply. I know it works to soothe because they don’t constantly lick their feet due to the itch.
This is Chrome. Just a couple weeks ago he broke out with hives over his entire neck and shoulders. I almost called the vet but decided to try your Coat Defense products and could not be more pleased! Thank you so much!!! Christine
We are lucky not to have a lot of issues with our 3 German SHEPHERDS but during high allergy season when “Cody” gets itchy toes the powder instantly reduces the chewing. And it’s a bonus for him. He puts his paw right out for a little foot rub! He knows the bottle and is all for a little “me” time.
Our mini labradoodle is finally happy! No more tears and constant itching from yeast infections. This powder has saved us hundreds of dollars in veterinary bills. I would recommend using it for any animal that has scratching and itching issues. Thanks so very much for making this product.
We love your products. They really work on our yeasty rescued hound dog. (And Florida is extra moist!) I have tried so many things that did not work and now she actually looks forward to her nightly "powder time". We can't say enough about the powder and drying products in particular. She no longer smells like a Billy Goat. Thank you for making products that do what you say they will! We are customers for life!
Love the shampoo, it really gives him relief😁
Love this stuff!!!!
Our dogs get itchy by armpits and this make it all well after use
I tried everything for my French Bulldog’s skin issues, and nothing seemed to work. I used medicated shampoos, medicated wipes, allergy medications, and spent so much money on vet visits, but she still struggled with constant itching and irritated skin. I decided to try Coat Defense after seeing ads for it, and it honestly made a huge difference for her. She scratches much less now, her skin looks healthier, and she seems so much more comfortable overall. I use Coat Defense alongside Coat Defense shampoo, and the combination has worked incredibly well for us. If you have a French Bulldog or English Bulldog struggling with skin issues, I definitely recommend giving this product a try!
This has been the best product I’ve bought for my furry doggies! I use it on their ears, paws, and entire body. I’ve noticed they don’t scratch like they used to, and it’s even helped keep their ears from getting infections. Thank you for such an amazing proDuct.
I use it on my frenchie and it does help with the itching.
For MONTHS I tried to treat my horses coat from itchy, flaky, and eventually hot spot like areas on her body. Of course all in the midst of a harsh northern Michigan winter. The vet kept telling me it was lice but I could not find a single louse and I really didn’t want to treat her with harsh chemicals when I wasn’t even certain she had them. I finally found coat defense, and the reviews convinced me to try. This stuff is UNBELIEVABLE. Coat defense started working the very first moment I used it. It reminds me of a powder dry shampoo with peppermint essence. My pony loves it and you don’t need much to make it difference. I will never not have this in my tack room. My neighbor and horse owner of 20+ years is now hooked, too. Thank you for this incredible product! Oh bonus that it’s a dry powder so you don’t have to worry about applying in winter!
She suffers every spring & Summer. Fortunately I live in Las Vegas and ofcourse it’s very warm/hot here. I can give her a bath outside comfortably every week. I have been using your products for 2 years now and results are always amazing. She loves the powder. Thank you for your products 👍
Coat defense is a great product to protect my horses from the heat and sweat that causes issues.
If your dog is over 200 pounds you will need the large refill bag. Coat defense has helped with skin irritation. I wish I had tried it sooner.
My dog Cherry is a paw licker! Coat defense powder every night with paw socks have helped keep her paws dry and no more smelly paws! Love this powder!
Jo is a 39 year old QH rescue here at Beauty's Haven Farm and Equine Rescue, Inc. She had chronic patches of sores along her back from allergies that would be attacked by flies and the patches would get sunburned. Coat Defense has made a world of differnce for her. She's looking and feeling great! Thank you Coat Defense!
I love Coat Defense! My 2 dogs that have sensitive allergy prone skin have been using it for over a year now. It keeps them clean and I’ve noticed a lot less itching and irritation than before. It also keeps my dogs smelling really good! I’ll be a customer for a long time.
Two paws up!!
My vet kept pushing allergy meds I tried them for couple months. They worked for couple weeks and than itching would return. Vet told me give my dog 4 benadryl 2x a day. That didn't sit well with me so I ordered this powder and I think It helped alot. I still rub him down when hes been out in the pond or wet. Hes barely itching now. Im pretty positive it was yeast flair up he experienced and not allergys . Thank u
They are happy! This product works!
Happy, clean, soft, and they smell great. Definitely helps with the itch.
Love this product. A combination of the paste and the powder and the rash on my puppy was cleared up in just a few days. I recommend this to all my clients. I am a dog groomer owner. The clients that I have used this on absolutely love it.
I have 2 mares with white faces that are turned out most of the time in a rough Tx Hill Country Ranch. Before I found out about this product their faces were a mess. Once I started using this on them they became comfortable and protected from the sun , insects and sunburn. I love Field Coat!
Over time is skin cleared up he had lots of patches and hot spots
Coat Defense is the only product we use here at Mark's AKC Shih Tzus.
My horse tried to jump a fence and cut his face pretty badly. We started using this lotion about three weeks ago and it made a tremendous difference. I am very happy how well it healed and that hair is growing back.
This has been a very interesting find I like it a lot. My horse was left with a big scab after cellulitis expanded and for lack of a better description really messed up his skin and this giant scab has kind of just been sitting there so I’ve been keeping it from getting knocked off or opening up by keeping it soft with this ointment and it’s been working really well I like it a lot it keeps crusty scab soft and from falling off too soon.
I love this stuff. I use it for everything. I even use it on me. In this situation, though I had a broodmare that is not well trained at all. We adopted her a few years ago and she sliced her foot pretty good. I wanted something that I could put on her wrap up and not have to look at for two or three days because this was not going to be a situation where I could tend to her every day. . So we cleaned what you saw and we put Coat Defense paste in there and wrapped it up and four days later we opened it up. It was halfway healed. We did it one more time and her foot is totally healed within two weeks.
Maggie had a spot on her neck with less hair and skin showing through underneath. I’ve been using Field Coat about a month and the difference is so dramatic! The hair has almost all filled in.
Best products for horses in Florida!
My young quarter horse had serious lacerations after crashing into a fence. They healed but left big scars. I was dubious that any product could help. The cuts are continuing to heal and hair is growing back. I rarely review products but I am very happy with how well this worked.
It is the only shampoo that really helps her skin with her itching and dryness, and it makes her fur extremely soft. We love it.
Love the pepperminty smell. Put in on their noses for sunburn prevention as well as skin scrapes.
